For everyone!


Ladies! Give ears to me! Skirts for everyone are sold in many shops in many cities.

Nowdays many fashion companies born as Zara, H&M and Bershka which promoved medium-cheap fashion collection. Their business policy is to offer nice goods at a bargain.  Zara’s business model is custumer-based and includes design, manufacture and sale through an extensive network of group-owned shops.

Here you can find skirts from 10 euros to 50 or 60 euros depending on the complexity of the model.

H&M (a swedish chain) ‘s business concept is to give to the customer an unbeatable value by offering fashion and quality at the best price. Its most important issue is the quality and it could reach this aim thanks to some economical devices as mixed and planned economy. In these years the company wants to expand itself and its target till 10 or 15% per year. Now it covers 37 markets around the world.

Skirts’ prices go from 7 euros to 30 euros, depending on the material and trim-size


Quantity against quality.

When we talk about big groups we have to talk about 2 different ways of view.

The first one, based on quality, on tradition and relations, typical of Italian brands.

La perla” is a brand founded in 1954 in Bologna by Ada Masotti. Since the beginning this firm wanted to express its particular and distinctive quality of the garments.

This brand did not born as a big group, but arrived into this category beginning from a single person through small group, till this class. (as Enzo Ferrari).

The other way of work is founded on the idea that the quality cannot detach from quantity.

This is a typical point of view of others countries, as America.

“Abercrombie and Fitch” is a brand that respects this concept, proposing a status symbol through its clothes.


Unfortunately not everything is for everybody!

We are talking about “high fashion”. These brands propose clothes of high quality at high prices. There are many in the world, especially in Italy as Ferragamo, Prada, Cavalli or in the rest part of the world as DKNY, Disquared and Cnc.

All of these firms, even if each one has its own mission, look at a specific target, a selected public who could spend much money for a single garment.

Now we are speaking about a “big group” that tries to do its products  in order to satisfy every specific desire of each consumer.

On internet is easy to find a website that produces many different garments adapting them on clients’demands. Everybody could choose how the shirt, the dress or the skirt has to be. We can select the shame, the colour and the accesories.

Even if they produce for thousands people, the purpose of these business is understanding and making something designed specifically of each consumer.

Those who have never worn a skirt, raise their hand!

Men, don’t lie! By now, everyone knows that the skirt is an unisex garment! You can not hide anymore!

We have to say that the skirt was never a specific femile garment. From roman period with long tunics, through ancient Greeks with “himation”, till scottish tradition of kilt, the skirt was used also by men everyday.

But now we can not speak only about the past, because ones of the most important stylists promoved in their collections skirts for men, fit for each situation of life. I’m talking about Vivienne Westwood e Jean Paul Gaultier.

These are photos of the last fashion-show of the fall collection. The designers want to reaunch this garment for men.

Urban clothing is becoming more more unisex with the purpose of equity, semplicity and saving. However it creates two opposite factions: somebody link it with gay or punk’s  world,  despising them, while other people think that the only specific female garment is the bra! Among them we can find many male stars that decide to wear a skirt.

If you are asking yourself what men could put under the skirt, the ansewer is here. Its name is “Comfilon’s activeskin “. It is a new product created in America. It was designed in order to protect body from cooler weather, but why not? You can put it also under the skirt!


But…This is not the end!

There is a website called “Men in skirt”, totally dedicated to this theme. It’s a french website, where you can find photos, articles, forum and many other features. They are a real association called “HEJ” ( “Hommes en Jupe”), which aim their rights. The say that their association is in order to promote masculine skirt.

This is the logo of the association.

Ampezzan people are linked to Ladinian union from the late XIX century. They feel affiliation to this Union and to its tradition and culture.

In this culture, the traditional costume is so important. There are different dresses depending on occasion, situation or marital status. The most important thing is that every dress has its familiar history. Each one is made by the grandma  and it is hand down to all women of the family. Each grandmother could make each dress unique, so automatically render its family recognizable, through colours, costumes’ embroidery and preciousness of textiles.

Varnaza: this dress is the first one used by women in fields and nowdays is still used for ordinary days. It is composed by a black long dress, called “ciamesoto” and  a white shirt with sleeves puff. Over these garments there are a particular tissue fold in a specific way and an apron, called “paregren”. It could be made by silk or wool, depending on season.

A ra vecia: woollenn dress, used in winter, composed by “ciamesoto” over which there is a white shirt. Over the slevees of that, there are 2 brown cuff. Here the classical tissue could be substituted by a toulle one, that indicates that the woman is married. This kind of dress wants red collant and a special hat.

Ra jaida”:  a traditional costume worn by women in winter.  It is a serious and severe black costume.  On top of the “ciamesoto”, a tight-fitting jacket featuring a ‘Korean-neck’ and 9 small black buttons on the right side is worn.  The “palegren” is usually made of cotton or wool, and is decorated by stripes.  A brooch can be found at neck height, together with a silver ribbon.  Beneath the jacket we find a white shirt, with neck and wrists decorated by laces.  The hat is only to be worn in church.  A long woolen shawl with long interweaved fringes could be worn in cooler climates. It is still worn nowdays.

Ra magnes”:is composed by the “ciamesoto”, long – all the way down to the ground,  and protected on the hem by a woolen tape.  A short jacket is worn on top of the “ciamesoto”,  secured at the waist by 3 small hooks and left open on the upper part.  It is decorated front and back with triangles of black satin, and features ‘Mutton sleeves’. These are voluminous at the shoulders and close-fitting at the wrists.

“..’Cuz this is Africa”.

Maasai: a ethnic group of semi-nomadic people located in northern Tanzania and in Kenya. Traditionally clothes are raprensented by sheets worn wrapped around the body, one over each shoulder, then a third over the top of them. These are typically red, though with some other colors  and patterns. Over this ordinary, especially men, worn “Shúkà” . It is a Maa word that indicates blancket similar than scottish kilt, infact imported by english soldiers. Women worn it not always and only inside of their “enkang”.

Masai people: Men and women

Berberi: inhabitants of the north-africa. Their clothes are composed by “burnus”, a big woollen coat with a hood.

However “Burnus” is common only on the part of Africa which is on the Mediterranean sea or on the Atlantic ocean. Instead Tuareg, a nomad population, linked to beberian people, who live in Sahara, used a different kind of garment, called “Tagelmust”, a particulary an indigo dyed cotton garment with the appearance of both a veil and a turban. This weil is worn only by male when they are outside of the family’s context. Instead for tradition, women could stay without anything everywhere they go.

Akan: ethnic linguistic group of the western Africa. Their clothes are colourful and vivacious,  long dresses composed by especially red sheets.